Resume

HAMMACHER SCHLEMMER

• Led development of customer-facing copy across digital and print channels, enhancing product clarity, engagement, and conversion.
• Crafted and optimized online content to support SEO initiatives and improve organic visibility.
• Edited and proofread high-volume catalog and web content for grammar, accuracy, and brand consistency.
• Partnered with stakeholders to ensure consistent messaging across campaigns and channels.

HAMMACHER SCHLEMMER

• Researched and wrote customer-facing product copy for digital and print formats.
• Developed online articles and marketing content to drive website traffic and engagement.
• Edited and proofread catalog pages to ensure accuracy, clarity, and adherence to style guidelines.

INSIDE THE MAGIC

• Created 100+ SEO-optimized articles monthly focused on Disney travel, cruise, and entertainment news.
• Aligned content with trending topics and high-conversion keywords using SEO tools and Google Trends.
• Collaborated with editors and marketing team to drive audience engagement through social and blog channels.
• Delivered highly shareable, brand-aligned content under tight editorial deadlines.

CUSTOM PERSONALIZATION SOLUTIONS

• Managed editorial content calendars and wrote targeted email and blog content to support seasonal sales.
• Created social media campaigns across Facebook and Pinterest, increasing audience engagement and click-through rates.
• Wrote and edited product descriptions and site content for multiple eCommerce platforms.

PUBLICATIONS INTERNATIONAL, LTD.

• Wrote and edited licensed and non-licensed books, games, and educational content for children.
• Communicated artistic direction to freelance artists and corresponded with international editors and translators     as needed. 
• Wrote sell sheets and packaging materials to promote sales.