Resume

HAMMACHER SCHLEMMER

• Developed persuasive sales copy for website, catalog, blog, and email campaigns, driving increased conversion rates.
• Researched technical and novelty products to create unique, customer-friendly messaging.
• Used AI content tools to generate, edit, and optimize marketing copy in line with brand voice and SEO best practices.
• Produced and proofread diverse content formats (ads, email, product pages), ensuring brand consistency.

INSIDE THE MAGIC

• Created 100+ SEO-optimized articles monthly focused on Disney travel, cruise, and entertainment news.
• Aligned content with trending topics and high-conversion keywords using SEO tools and Google Trends.
• Collaborated with editors and marketing team to drive audience engagement through social and blog channels.
• Delivered highly shareable, brand-aligned content under tight editorial deadlines.

CUSTOM PERSONALIZATION SOLUTIONS

• Managed editorial content calendars and wrote targeted email and blog content to support seasonal sales.
• Created social media campaigns across Facebook and Pinterest, increasing audience engagement and click-through rates.
• Wrote and edited product descriptions and site content for multiple eCommerce platforms.

PUBLICATIONS INTERNATIONAL, LTD.

• Wrote and edited licensed and non-licensed books, games, and educational content for children.
• Communicated artistic direction to freelance artists and corresponded with international editors and translators     as needed. 
• Wrote sell sheets and packaging materials to promote sales.